SOYJOY
MUCH EFFORT! LITTLE EFFORT!
The greatest obstacle to keeping our audience of working women healthy is effort, so we used that as our angle to sell our low glycemic index snack.
TV
SOYJOY
SOY+FRUIT SO JOYFUL TOGETHER
This was the earlier and first campaign we made for SOYJOY. We were quite proud that it ran almost entirely unchanged from our pitch work.
