Maurice Wee

Freelance Creative Director | Art Director

I help brands and services make an impact with massively compelling ideas and campaigns.

I put as much love, fun and crazy as I can into them.

These are some projects I've been lucky to have worked on.

On them, I've won Gold One Show pencils, Gold Clios, Silver Lions, Effies, a Webby, D&AD pencils including a nomination for typography, in-books for art direction and a yellow pencil for illustration, plus a few Best of Shows and Campaigns of the Year..

I was ranked joint no.1 in Asia with my partner Renee Lim in Campaign Brief Creative Rankings at one point, and I've been voted as one of the more influential CDs in Singapore for the recent 4 years.

I’ve sat on various award juries including the Cannes Lions and have been Head of Jury for different categories at award shows.

I’m great at
Making fresh ideas that people will share.
Super well-crafted executions.
Humour and entertainment.
Connecting with locals.

I’m also massively passionate about gaming and have a fair understanding of trends and behaviour of the industry.

 

 

Creative Director
GREY Asia Pacific
September 2017 - December 2019
Led and created work for
Panadol, Bose

Creative Director
BBH Asia Pacific
June 2012 - August 2017
Led and created work for
IKEA, Mentos, UOB Bank, 
Singapore Tourism Board,
FWD Insurance
Created work for
Chupa Chups

Creative
TBWA Singapore
October 2009 - March 2012
Led and created work for
Singapore Airlines, Zespri Kiwi,
Bridge Alliance Asia Pacific,
Asia Square, Okamoto  

Creative Director
Ogilvy & Mather Singapore
June 2007 - Aug 2009
Led and created work for
Soyjoy, Huggies,
Health Promotion Board,
Infocomm Development Authority,
GE Money
Created work for
Prudential, Coca-Cola
          
Freelance Creative Director
July 2005 - May 2007         

Associate Creative Director
BBDO Singapore
May 2003 - June 2005
Created work for
Tiger Beer, Emirates, Dulux,
Visa, Pepsi, KFC
          
Associate Creative Director
Saatchi and Saatchi, Hong Kong
March 2001 - March 2003
Created work for
Oxygen Broadband,
Vita beverages, Bank of China,
Smartone, Olay,
AXA Investments
        
Art Director
Saatchi and Saatchi, Singapore
March 1998 - February 2001
Created work for
Visa Platinum,
Toyota, Discovery Channel,
Civil Aviation Authority of Singapore