Maurice Wee

Creative Director | Builder of Campaigns, Teams & Worlds

I help brands and services make an impact with massively compelling ideas and campaigns.

I put as much love, fun and crazy as I can into them.

These are some projects I’ve been lucky to work on.

Along the way, the work has picked up Gold One Show Pencils, Gold Clios, Silver Lions, Effies, a Webby, D&AD Pencils for art direction, typography and illustration — plus a few Best of Shows and Campaigns of the Year.

I’ve been voted one of Singapore’s most influential Creative Directors four times, and have served on juries for major shows including Cannes Lions, and chaired categories as Head of Jury.

I’ve led projects spanning global brands like Panadol and Prudential, as well as major regional campaigns for Toyota Olympics IKEA, and Activision Blizzard, juggling local nuances while driving multi-market needs.

I’m great at
Making fresh ideas that people will share.
Immersive executions that cut across borders.
Humour and entertainment.
Connecting with locals.
Exploring AI-driven, semi-automated creative systems to push how brands tell stories with technology.

I’m also massively passionate about gaming and have a fair understanding of trends and behaviour of the industry.

 

 

Freelance Creative Director
August 2025 - September 2025

Executive Creative Director
Dentsu Creative Singapore
January 2022 - May 2025
Shaped the creative vision,
culture, and department.
Led business pitches with an over 70% win rate,
Led and created work for
Activision Blizzard, Toyota Olympics,
Prudential, Forward SG,
Ministry of National Development
Infocomm Media Development Authority

Creative Director
Dentsu Creative Singapore
January 2021 - December 2022

Creative Director
GREY Asia Pacific
September 2017 - December 2019
Led and created work for
Global Panadol Account, Bose

Creative Director
BBH Asia Pacific
June 2012 - August 2017
Led and created work for
IKEA, Mentos, UOB Bank, 
Singapore Tourism Board,
FWD Insurance
Created work for
Chupa Chups

Creative
TBWA Singapore
October 2009 - March 2012
Led and created work for
Singapore Airlines, Zespri Kiwi,
Bridge Alliance Asia Pacific,
Asia Square, Okamoto  

Creative Director
Ogilvy & Mather Singapore
June 2007 - Aug 2009
Led and created work for
Soyjoy, Huggies,
Health Promotion Board,
Infocomm Development Authority,
GE Money
Created work for
Prudential, Coca-Cola
          
Freelance Creative Director
July 2005 - May 2007         

Associate Creative Director
BBDO Singapore
May 2003 - June 2005
Created work for
Tiger Beer, Emirates, Dulux,
Visa, Pepsi, KFC
          
Associate Creative Director
Saatchi and Saatchi, Hong Kong
March 2001 - March 2003
Created work for
Oxygen Broadband,
Vita beverages, Bank of China,
Smartone, Olay,
AXA Investments
        
Art Director
Saatchi and Saatchi, Singapore
March 1998 - February 2001
Created work for
Visa Platinum,
Toyota, Discovery Channel,
Civil Aviation Authority of Singapore