BEN & JERRY'S
PEACE, LOVE AND ICE CREAM

I've always wanted to make ads that were installation pieces. And then the chance to bring to life an ice cream brand founded in the 70s presented itself. This was the sum of three collaborating art directors, two apartments, a team of wonderfully dedicated builders and a million staples.

maurice_ben_and_jerrys_hugs

maurice_ben_and_jerrys_cow_whale

maurice_ben_and_jerrys_12_foot_purple_caterpillar

maurice_ben_and_jerrys_freaky_recipes

Initial sketches, including one we abandoned

maurice_ben_and_jerrys_cow_whale_sketch

maurice_ben_and_jerrys_purple_caterpillar_sketch

maurice_ben_and_jerrys_freaky_recipes_sketch

maurice_ben_and_jerrys_brotherhood_of_man_man

maurice_ben_and_jerrys_hugs_sketch